A Field Guide to Knitters Part 4

Knit Picks Project Bags

Part 1 is here. Part 2 is here. Part 3 is here.

Fashion Knitters (Effingo knitcreo)

Description 

Fashion Knitters typically focus on knitting accessories and garments. They prefer their projects to be mainstream but slightly unique with an "edge". They have little interest in home decor projects or knitting for children or babies. Colour choice is carefully considered as they must have something in their closet that the knitting will worn with. Their closets and drawers are often over stuffed with clothing and accessories. They are likely to employ specific closet strategies, either grouping by colour or garment type to assist them in finding specific items in their vast wardrobes. Those who live in large urban areas wear a lot of black. They frequently wear matching accessories. The fit and flattery of every project is assessed and modified as necessary for the individual.Their knitting magazine numbers rival only their stash of fashion magazines

Habitat and range

Fashion Knitters are likely to be found watching "What not to Wear". They shop everywhere assessing high end and low end sources for upcoming trends.They love going to movies that are costume dramas as they know next seasons runway fashions will be impacted if the movie is a hit.

Vocalizations

This Knitter often answers to the name "Fashionista". They always understand phrases like "zebra is the new leopard." Fashion magazines provide updates about the latest trends that are discussed in groups of fashion Knitters.

Social Knitters (Amicabiliter knitcreo)

Description 

Some variates of this Knitter only knit at social gatherings. They will pull out the same pair of socks at every grouping because they don't knit at any other time. The other more common variety is an obsessive Knitter who has a different project at every occasion. They are usually working on multiple projects, as not all are suitable to carry away from home. Socks are a common carry around project due to their small size. They are frequently seen carrying double pointed knitting needles tubes.

Habitat and range

These Knitters are often observed at coffee shops, yarn stores and guild meetings. In Toronto they have an annual subway Knit-a-long event. You can learn more here.

Vocalizations
Social Knitters have vocalizations common to all Knitters; what are you making, where did you get the yarn, what's the fibre? Most can list off all of the items on the Knit Picks travel and storage section by heart. The merits of the various knitting bags are often debated and most of these Knitters own many types.

Field Guide to Knitters:
Part 1
Part 2
Part 3
Part 4
Part 5

Knitting and Alzheimers

I think the main reason I'm enjoying working on Robin Hunter Designs so much is the ability to pursue my creative expression. I have so many ideas that I will never be able to produce them all. I dream designs, ideas pop into my head when I'm on the treadmill or walking outside doing errands. I keep pads of paper everywhere so I can make notes for myself as the ideas bubble up. I know that this focus is very good for me.

I discovered that research is proving me right and that the benefits of creative work even improves the lives of Alzheimer patients. These benefits include; positive emotional responses, reduced agitation, greater social interaction, improved cognitive processes, functional improvements, greater physical strength and balance, improved mood and attention span, reduced stress (caregivers and receivers alike) and improved quality of life. You can read more about the research here on the Alzheimer's blog.

Productivity Goals

I've been struggling with the balance between creativity and productivity this past month. I have way more ideas than I can possible produce. It makes me feel vaguely frustrated at times and I think less productive overall. I did what I always do when I identify a problem area. I started reading up on the topic to search for strategies for improvement.  I found this great video which explains why searching for strategies is not quite the right thing to do. I need to work on execution skills instead. The video is focused on business but go ahead and watch it if you have any personal goals you would like to work on. It's a plan that would assist you  in any area of your life that you would like to see improvement in. You can find it here.

An Interview with...Barb Barone of River City Yarns

Once a week I post interviews with interesting people about their insights on their experience of working in the Knitting industry.  I’ve noticed that every one of these individuals makes their living in a slightly different manner bringing their own unique presence to the Knitting world. 

You can find Barb here.

Tell me how you got into the business of running a yarn store?  

The yarn store started as a result of people wanting to learn how to knit - I was selling handmade teddy bears and felted bags in a small artist's market.  Many of the people who came there wanted to learn how to knit and didn't have anyone to teach them - so I started up classes and bringing in supplies. Once people started learning how to knit the word spread and so did my business.....I started looking for a larger space where I could hold classes evening and weekends, and the business evolved out of that small group of customers.  Today we are the largest yarn retailer in our city and perhaps our province.

How long have you been in business?  

All my life!  but nine years as River City Yarns.  I started the company in 2002 and my sister Cynthia (Hyslop) joined me as a partner in 2006.  We opened our second retail location in Edmonton in July of 2009.  My background is sales, marketing and training - I spent 27 years working in these areas for a large telecommunications company - as well as a number of other home based businesses I was involved in over the years.   When I left the corporate world I knew I wanted to start up a retail business of some kind.   It took a couple of years to figure out just what kind of store it would be.... 

Do you run the store by yourself or do you have employees, if you do how many people work at your shop? 

Cynthia and I have a store manager, Susan,  at our new location and a team of about 14 part time retail staff and instructors that work at our two store locations.  

How did you choose the yarns that you carry in your shop?  

It is one of the most difficult decisions.  There is so much to choose from.  Budget certainly plays a big role, and so does the marketing behind each yarn, the pattern support, and the type and weight of each yarn – we try and have a great selection without a lot of overlap.   

What have done to create a sense of community in your store?  

We do a lot of activities - from our annual knitting retreat in the rockies, to monthly events in our stores – and our newsletter works very well to communicate and engage our customers.

What is the biggest lesson running a yarn shop has taught you?  

It is a retail business, not a hobby....you need to continually be watching the bottom line.  It is easy to over spend in this business.

What is your favorite part of what you do running the shop?  

Merchandising - I love to tidy up a shelf, move yarns around, create a new display.......

We've seen many cycles in the yarn industry of the market increasing and then falling again. What are your  thoughts on where things might be headed now? 

I think the business is strong - and it will get even better - People love to knit and crochet - they enjoy creating things and love to touch yarn....they also crave the social aspects a yarn store brings to the community... but retailers need to engage effectively with their customers - and that can be very challenging.  

Did you do a formal business plan?  

Yes

Do you have a mentor? 

My dad was my mentor......while he is no longer with us - I think of him all the time when I make decisions and choices for River City Yarns.  He gave me lots of "hands on" business experience and opportunites....as children we worked with him in his many businesses.  My sister and I are using that experience and knowledge in our business model for River City Yarns.....

Did you take any courses in how to run a business before you opened? 

No, I had lots of previous sales, marketing and retail experience. 

What impact has the Internet had on your business?  Huge impact - I think the biggest impact the internet has had is that it has educated all of us - both as customers, and retailers - we are able to find information immediately - and that has made us all more knowledgeable

How do you maintain your life/work balance?

Having a business partner really helps – someone who has the same vested interest in the business.  When I am away from the business I can totally relax  because I know that everything is being taken care of.   

How long did it take for you to be able to support yourself?   

A long time - I didn’t take a paycheck for the first three years – I put everything back into inventory for the business. 

What advice would you give someone who wants to pursue a career in running a yarn store?  
Work in a store first, and get a good feel for retail sales before you take the plunge.  

Barb also told me that she and Cynthia "strongly believe in self development and; education for ourselves, our staff and our customers and know that it is a key component to the success of our stores.   We offer our staff the opportunity to sit in on our store workshops so they can expand their knowledge and be more informed to be able to help customers. And each year we bring in a talented teacher or author to be our instructor on our annual train trip and knitting retreat to Jasper – it’s called Wool Wine and Wheels!"

Now This is Cool!

A game made especially for us Knitters! 

It's being developed and sold by Remi Haygood and Sandy Harris.

The inventors said "When we came up with Last Knitter Standing, we knew we had something special because we could not stop laughing. Each time we thought up a question or challenge, we just had the best time."

You can read more about it here.

More News on Cotton Shortages

I found an interesting article on the cotton shortages here in the Financial Express.

It relates more to industrial markets but I suspect we hand knitters are still impacted as a secondary market. It was originally published June 18th 2011,so the information is current.

An Amazing Knit Dress

You can find more info here.