Showing posts with label An Interview with ...Lisa Chemery (Frogginette). Show all posts
Showing posts with label An Interview with ...Lisa Chemery (Frogginette). Show all posts

Friday, May 29, 2015

An Interview with...Lisa Chemery (Frogginette)



Madame Entrechat

Once a week I post interviews with interesting people about their insights on their experience of working in the Knitting industry.  I’ve noticed that every one of these individuals makes their living in a slightly different manner bringing their own unique presence to the knitting world.

You can find Lisa here.

Where do you find inspiration? 
I would be poetic to say that nature or architecture, or even particular yarns inspire me, but the truth is that I mostly find inspiration just looking at children around me. What do they like to wear? What will be comfortable/practical? But then of course it has to be fun to knit and stylish, too!

I like to spend time online looking at children's fashion, in particular vintage styles. I'm also sometimes inspired by children's books and illustrations. 

What is your favourite knitting technique?
I am attracted to modular knitting and slightly unconventional construction methods and I love finding stitches that look tricky but are very easy to work.

It's not exactly a technique, but I'm now exploring a more streamlined construction style, trying to use the properties of specific stitches to my advantage when thinking about shaping a garment.

How did you determine your size range? 
I try to give a large range (sizes 3 months to 8 years) so that when people buy one of my patterns, they can hopefully get their money's worth and make several versions as the child grows. This is also why I like offering patterns that are easy to customize or have "options" like pockets/sleeve length etc...

Tiered Coat and Jacket

Do you look at other designers’ work or are you afraid that you will be influenced by their designs?
I really enjoy looking at other designers' work. I have a pretty definite style by now and a backlog of ideas, so I'm not worried about being influenced.

How do you feel about the so called controversy of “dumbing down” patterns for knitters?
I think it's important to be aware of your customer base. I try to make my patterns very clear and accessible to new knitters so I do include many helpful tips/stitch counts etc... 
However, I am mindful of the layout of the pattern and make use of footnotes when I feel like an explanation would be helpful to some knitters for instance, but might be cumbersome in the body of the pattern. I also separate the detailed instructions from the heading, so that hopefully a more experienced knitter will be able to skip the details and "get" the general instruction at a glance. 

How many sample/test knitters do you have working for you or do you do it all yourself?
I knit my samples myself but I get my patterns test-knit in every size. I usually have one to two test-knitters per size for any given design. 


Latte baby coat


Did you do a formal business plan?
No, though I have some idea of what I'd like to accomplish each coming year.


Do you have a mentor?
No.

Do you have a business model that you have emulated?

No, but I pay careful attention to what "veterans" of this business have to say.

Do you use a tech editor? 
I do, and she is really essential to me because I can be forgetful and make the silliest mistakes, and it's nice to have another set of eyes (and another brain!) to go over what I wrote and make sure that it actually all makes sense!

How do you maintain your life/work balance?
I work from home and have young children so it gets tricky sometimes, but I am fortunate that childcare is affordable and the norm in Germany where I live. So it's a bit easier now to separate my life from my work, and to feel fully engaged in one or the other. When the kids were small, it was a lot harder. I felt like I was always playing catch up and feeling frustrated that I wasn't able to design as much as I wanted to.

How do you deal with criticism?
I haven't gotten much negative feedback, but if I receive an email from a frustrated customer, I try to respond with as much kindness and understanding as I can and usually get a lovely reply.
Summer into Fall
 
How long did it take for you to be able to support yourself?
I released my first pattern in 2008 but have only been pursuing this as a business since early 2012, and my business has been growing steadily ever since. I'm very fortunate that I'm able to support myself doing what I love and I'm eternally grateful to my customers and to Ravelry for making it possible!

What advice would you give someone who wants to pursue a career in knitting?
Be patient! Designing, writing and grading patterns is a much longer process than most people realize. Having great ideas is the easy/fun part but then there is a lot of work involved before you can release a good pattern.
 

The second thing is, if you want to be successful, try to be aware of what people actually want to knit, not just what you want to design ;)
 

What’s next for you?
Two of my designs will be featured in two upcoming books this year. In terms of self-published patterns, a few more kid designs are in the pipeline. Later this year, I am planning on releasing grown-up versions of my more popular patterns, so stay tuned!