I had lunch with another designer friend on Friday. We were talking about sales, the international nature of the knitting business and how social media plays into all of the above. I think I'm seeing something new. I've noticed many of my patterns seem to find an audience long after publication. I know many industry insiders who are all about the release. They try to manipulate the "hot right now" in Ravelry, they only advertise new patterns and they avoid publishing close to the dates the well known online magazines publish. I've never seen one of my patterns on "hot right now". I have occasionally gotten an email saying I was there but clearly it was for such a short time I didn't look quick enough.
I think in some way sites like Ravelry, Patternfish and Love Knitting may be changing the world of knitting patterns. Buyers don't really care when a pattern was published, they want a pattern which meets their needs. Once they get past the early pages and do a search on the parameters they are looking for they see older patterns and often don't even know when the pattern was published. What I'm seeing is patterns like this one starting to sell more months after it was published than it did at the time of release.