Here's some "inside the designer world" discussion. I've been told there are knitters who won’t buy a pattern that has a low number of projects or good project photos, as they don’t trust the pattern. They say the more popular a pattern is, the more people who want to knit it. Popularity on Ravelry is measured by project numbers, photos, comments and forum discussions. Another designer recently told me she overheard a yarn shop owner tell a customer not to buy one of her new patterns because Ravelry isn't showing any projects. She was pretty upset about it and so am I.
I'm always encouraging people to "please, please, please post photos in Ravelry".
Here's what my numbers tell me. I used five of my patterns in the shawl and garment categories based on sales in Ravelry and Patternfish. The range of projects to pattern sales is .02 to 2.8. I know when I ask, knitters they tell me they would rather be knitting than spending time on Ravelry.
Last summer I offered a free pattern to any one who created a finished project page. I only had a few people take me up on the offer. I'm going to make the same offer again this year.
I'm running it as a special promotion. From now until August 31 2016, if you post a project page with a photo of any of my patterns shown with a completed project, I'll give you a promo code for a free pattern. You can choose any of my patterns that are available on Ravelry. Just email me (my contact info is at the top of this page) give me the project page link or the details, your Ravelry name etc. I'll send the promo code to your email. Happy Knitting!