Wednesday, September 23, 2015

Pantone Colours for Spring 2016

Pantone releases a semiannual Fashion Colour Report. It's used by many fashion industry insiders. It's a colour forecasting system which may be more influential rather than predictive as so many companies use the reports when choosing colours for upcoming seasons. Have you ever wandered your local mall and wondered why unrelated stores are all showing items in the same colours? Each colour swatch includes a numbered code so companies can use purchased chips for colour matching in both fabric and print.

From their site:

"Color is critical

In a competitive global marketplace, successful brands leverage color’s poignant power to differentiate and connect. The Pantone Color Institute delivers insights that inform the effective commercial application of color through a range of trend forecast publications, color research and bespoke consultancy. When 80% of human experience is filtered through the eyes, we understand that the choice of color is critical.

Global brands come to us for:

  • Color Palette recommendations
  • Color Trends and Forecasts
  • Custom Color for brand identity
  • Color Management
  • Consumer Color Preference Research
  • Color Messages and Meaning
  • Color Shade Naming
  • Tailored Presentations and Educational Workshops
  • A better understanding of color"
Here's a link to an article about the Spring 2016 colours.

This chart was the Spring 2015 version. If you compare the two you will see some colours shifted only slightly as Toasted Almond became Iced Coffee and Classic Blue morphed to Snorkel Blue. However Lucite Green has been jazzed up to become Green Flash. 


No comments:

Post a Comment