Model vs. Mannequin. This topic is hotly contested. I fall on the mannequin side of the debate. I feel beautiful, young, thin models create aspirational looks, however does that create disappointment for the customer who puts on the garment and realizes it doesn't look as good on her. Last summer I put on a dress and loved it until I saw it on someone else (she had a knockout figure). I didn't buy it. Models can also narrow the marketing to an age group even for very basic items which are essentially ageless. Like sweaters.
On the other hand mannequins can be unrealistic and appear static giving the same look to every garment. My husband who works in a large corporate retail marketing department would argue this is a good thing for consistent branding.
Then there is the fit issue. People say they need to see it on a real body. However unless the garments fit the models properly, what's the point? What you see is how it fits them not you with no guarantee it will fit you. This really hit home for me when I was asked to assist in correcting the poor fit of a sweater pattern's shoulders before the knitter checked the schematic and compared it to her own measurements. She assumed the pattern was at fault. What she saw was how it fit the tall thin model not how it would fit her shorter average weight figure.
The photos at the top of The Barbara Franklin Cardigan are not impacted by the shape of my body. The ones at the bottom look very different as the garment molds to my shape. It's my best selling cardigan and I don't think it would be if I modeled it in the pattern. What do you think?
