Wednesday, January 4, 2017
Vogue Magazine's Future
The offer in the photo above turned up in my email recently. Did you get it? What did you think about it if you did?
I stopped buying knitting magazines quite a while ago. I don't often have time to knit patterns other than my own. I also have a space problem. I have kept all of my old magazines and I don't have room to keep on collecting new copies. When the magazines cut back on technical articles, the new issues became less valuable to me. I get new knitting books, especially technical resources from the library and that allows me to evaluate and decide if I will buy a copy for myself. I also follow other knitting blogs to keep up with the industry.
Essentially, Vogue is willing to give us digital copies for free. This tells me all of their revenue is coming from advertising. More subscribers mean more advertising dollars, which is why they want to lock you into a subscription. I've noticed that the three major U.S. magazines all have their own teaching/market events as an alternate source of revenue. As consumers switch over to digital downloaded patterns, the magazines may no longer be viable. What do you think, will you miss the magazines or do you think they will disappear in the future?