Your finishing business is a unique twist on making an
income from knitting could you tell us how it came to be?
Knitting has been a
big part of my life ever since my elementary school teacher (who remains my
best friend today), Carol, taught me how to knit in a lunchtime knitting
program. Since then, I have worked in six beautiful yarn shops, ranging in
location from New Jersey, to Manhattan. When I graduated from college, I wasn’t
sure what direction my career path would take. However, as my grandfather used
to tell me, “Find your skill and use it.”
After
learning the knitwear business while participating in several trade shows, I
discovered there was a real need for an official knitwear finishing company.
Quilters send their quilts out to be lined; needle pointers outsource
pillows—Why not provide knitters with a similar finishing service? Unlike many
knitters, I thoroughly enjoy knitwear finishing. I believe the finishing aspect
of knitting and believe that the finishing is what makes the difference between
a product that is “handmade” versus “homemade.”
Do you have any funny finishing disaster stories that you
can share with us?
I can’t say I have
encountered any disasters, but of course funny occurrences do pop up every once
in a while! It’s always fun, for instance, when I receive a sweater with two
right fronts! Of course, whenever things like this happen, I always contact my
customer so we can decide on the perfect solution. Each item is unique, so when
bumps in the road do appear, it is time to get creative. I can say that
sweaters have been turned into Afghans and scarves! My aim is to avoid any
finishing disasters. For example, I once received a sweater that was knit
beautifully. I knew, however, based on the dimensions the sweater was never
going to fit the man for whom it was intended. In situations like this, I am
always upfront and honest. I would never want an unhappy customer, so I work
very hard to catch all potential “disasters” before they have the chance to
occur.
Your customers say your finishing skills are impeccable,
could you share a few tips about how you got so good at finishing?
The first knitting
store I worked at offered finishing services for their customers, and I learned
through hands-on practice how to efficiently seam sweaters and properly pick up
stitches. Whenever I teach classes, I always begin by asking my students to
think back to when they first learned how to knit. I’ve found that most
beginners cast on a few stitches and practice the knit stitch over and over
again. At first their knitting is a bit uneven, but as they progress, their knitting
becomes increasingly consistent. The same trend applies to finishing, although
it is not everyday that one gets to assemble a sweater. I have created specific
formulas that clearly lay out all the steps needed to properly seam any garment
(as no knitted items are the same), and I give those formulas away when I teach
my classes. I don’t want to keep any secrets- I would much rather the knitters
learn from me!
Your other income source is teaching, what level of
knitter do you focus on in your classes?
Along with knitwear
finishing, teaching is a big passion of mine. My “Flawless Finishing” class,
targets beginner to intermediate knitters, and has become quite popular. I am
high energy and have a very positive outlook, and with my background in English
and Special Education, I find that I am able to teach knitting skills to anyone
and everyone. I attribute my teaching success to my belief that there are at
least ten different ways to teach any given skill, which is so important, since
everyone learns differently. When I teach a class, my main goal is to ensure
that all students walks away with the “WOW,” factor as they grow as knitters
and watch the magic of knitwear finishing unfold.
Please tell us a little about your teaching philosophy.
A big part of my
teaching philosophy comes from all of the special education classes I took when
I was obtaining my undergraduate degree. My main motto is that everyone can learn,
just in different ways. I make
sure to accommodate the needs of all my learners.
You also have an exclusive color, line of yarns available
for purchase. There is a fund raising component in your yarn sales.
Please tell us about the inspiration for this color way and where the donations
go.
Yes! I am a very open person, and will be
upfront and say that I battle with anxiety on a daily basis. The one thing I
learned from my battle with anxiety is that you cannot let it control your
life. Knitting and knitwear
finishing calms me. As for my color, Zen Yarn Garden is one of my favorite yarn
companies out there. Both their base yarns and colors are INCREDIBLE, and I
was honored when the owners Roxanne and Neville agreed to let me create a
custom color for Knits All Done. The color is called “Keep Calm Keith,” and
instead of taking a photo of a landscape or flower and turning it into a color,
I decided to take the word “anxiety” and turn it into the ultimate blue! The
color is a dark black blue. The black represents anxiety, and the vibrant blue
represents growth and expansion. I donate 5% of yarn sales to Boston
Universities Center for Anxiety and Related Disorders. I discovered this center
while researching anxiety on Google, and was amazed by what it does for those
who suffer on an extreme level.
Your web site is beautifully presented. Did you design it?
Thank You! Yes.
When I first decided to start Knits All Done, I hired a graphic designer to
create a clean and crisp logo (which I wanted to be an accurate representation
of the work that I do). As for the website, I got out some HTML books and spent
many months learning how to configure the pages. The biggest factor was
learning how to incorporate the online web-store into the website. Knits All
Done is completely operated by myself, which means I do all the social media,
photography, paperwork, and of course the finishing! The website is absolutely
due for an upgrade as I have well over 300 beautiful photos of finished items
to upload!
Did you do a formal business plan?
I did. My formal
business plan was typed up on Microsoft word, and included every element of my
vision for what I wanted Knits All Done to be. From time to time I still glance
at it, just to reflect on all that has been accomplished!
Do you have a mentor?
Absolutely! I have
many! Within the industry, the first person I went to with the idea of Knits
All Done was designer and teacher Melissa Leapman, who guided me through the
process, and continues to offer the best advice out there. Franklin Habit is another great friend
who is always there to provide advice. My Friend Shaina Bilow taught me many of
my finishing skills and was a huge support system, as she helped me get Knits
All Done off the ground. Other
friends have helped along the way, include my dear friend Tara, a fellow
knitter who is also Knits All Done’s PR manager, Angela, my editor, and of
course Carol, the woman who started it all! While I’m at it, I would also like
to thank my favorite English Professor, Professor Golland. Without her, I would
not have the writing skills to participate in fun interviews such as this!
How do you maintain your life/work balance?
This is something I
am still trying to figure out! I wake up early and go to sleep VERY late. As of
right now, I work around the clock. I always make time for friends and family,
but to be quite honest, I love what I do so much that it doesn’t even feel like
work. I pride myself on my fast turnaround time, and every day I am on the
phone talking with knitters around the country so I can help them whenever they
need to be helped. I learn from every customer, as I find that every knitter
has a different story. In an effort to better maintain an appropriate life/work
balance, I plan to start setting stricter work hours for myself. This will be
the best way to keep my energy levels high, and maybe even get in some personal
knitting time!
How do you deal with criticism?
I am a very
positive person, and honestly haven’t come across any criticism thus far.
Criticism is exactly what I wanted to avoid when starting my company. I know
that the knitting world can be very competitive, and I wanted to create
something unique and different that I can call my own, without leaving any room
for negativity. With that said, I strive to make ever customer happy and am
always welcoming of constructive feedback.
How long did it take for you to be able to support
yourself?
At this time I can
honestly say that I am fully supporting myself. In late February, I flew to
Florida to teach a series of classes at “A Good Yarn Sarasota.” Considering my
love for Florida, I felt it was time to make the move to the Sunshine State!
During the moving process, I still worked everyday and even brought finishing
projects on the airplane with me. Knits All Done now has its own studio in
Florida, equipped with 4 blocking boards. The beautiful knits I have been
receiving daily here continue to spark my creative energy.
What advice would you give someone who wants to pursue a
career in knitting?
I would tell that
person to work hard! One of my favorite inspirational phrases is “Keep Moving
Forward.” The knitting world is filled with creative energy, so much energy
that you really have to push through and invest yourself if you want to
succeed. I am a strong believer that every knitter has his or her own specific
talent within the knitting world. My advice would be to find it—and share it
with the world!