The Economics of Knitting - Free Patterns

Many designers publish free patterns. They see this as a way of getting their name out to the pattern buying public. At this point in my career I have no plans to release any free patterns. I get asked why I'm not doing free patterns often and we've discussed it at our Pro-knitters group frequently. The opinions of our members vary widely on this topic.

Some of the concerns of those who do not release free patterns include the undervaluing of the work of designers. They often feel that knitters need to be realistic about the actual costs involved in producing patterns which include yarn, sample knitting costs, photography and tech editing and layout. The thought is that we are educating the knitter to expect that patterns should have a minimal cost.

One of our members shared details of the graphic arts industry and how, to her way of thinking, freelancers destroyed the marketplace by undervaluing their work to such an extent that people could not make a living wage. 

Many feel that the knitter who wants free patterns may never pay to buy a pattern so perhaps they are not our target market and the effort is a wasted one.

Pattern support comes up as an issue because no one wants to have these patterns tech edited. Pattern support is a reality in this industry. Some long time traditional publishers do not have an online presence specifically because they do not want to do pattern support. Interestingly some designers see it as a major benefit because it allows them to improve their writing skills.

A member of an unrelated industry tells me that a lot of time is wasted listening to pitches for work by vendors that are completely under priced. He can't use the vendor as history has proven they either go out of business quickly or they can not maintain the low rate of the initial quotes. The price skyrockets on subsequent projects to make up for the loss on the original quote. His internal clients are constantly questioning why existing vendors are so expensive since "ABC company" quoted a much lower price?

I think that originally free patterns were distributed by yarn companies as a way of selling yarn and in that context they do make sense as the overall business is profitable. Some are designed by full time staff and many companies commission designers to create patterns for their yarn. That means the pattern is free to the customer but the designer has been compensated. 

Some bloggers issue free patterns as they see it as a thank you to their readers. Others admit that they are just bending to the pressure of the marketplace as many designers do release freebies. For these reasons, free patterns are usually super simple, small projects.  

I'm more interested in expanding our craft and I don't want to spend time producing patterns that are already out there in a similar form. My biggest concern is that I build a sustainable business model. I just can't see how free patterns play into that goal. What do you think?