Once
a week I post interviews with interesting people about their insights
on their experience of working in the Knitting industry. I’ve noticed
that every one of these individuals makes their living in a slightly
different manner bringing their own unique presence to the knitting
world.
You can find Hilary here and here on Ravelry.
Where do you find inspiration?
I find inspiration a number of places, from astronomical objects
to the latest Anthropologie catalog, but the most common place for
me to go searching for inspiration is in yarn. Yarn has a funny
way of knowing what it wants to be, and I feel like it's my job to
listen to it. Unfortunately, this sometimes means letting go of my
own vision for a certain yarn, but it's also a great adventure to
cast on a single stitch and see where the yarn wants to take me.
What is your favourite knitting technique?
I LOVE a provisional cast on.
How did you determine your size range?
When I first started designing, I knew I wanted my size range for
sweaters to be as inclusive as possible. I did some research on
what other designers were doing, what sizes knitters were
knitting, and what was happening in terms of sizes in the top
knitting magazines. I ultimately decided to go up to a 56" or 60"
bust (depending on the design), with sizes spaced in increments of
4". When I was a teen and young adult, I was quite skinny for my
age and ALWAYS frustrated that the clothes I liked were too big
for me, so I start the range for adult sweaters at 28" for those
gals who might be in the same boat.
Do you look at other designers' work or are you afraid that you
will be influenced by their designs?
I love to look at what other designers are doing, partially to
make sure I don't have any designs in the pipeline that are too
similar to theirs. And I don't necessarily think it's a bad thing
to be inspired by others' designs -- I consider it "research" to
knit others' patterns every once in awhile. Once, I was struggling
with the type of increase to use in a design -- I'd redone a
particular part of the pattern a million times before angrily
setting it aside. I started knitting a baby sweater (designed by
another) as a palate cleanser and - what do you know - there was
an increase used in that baby sweater I hadn't thought of that
ended up working PERFECTLY with my design. I'd love it if one of
my designs inspired another designer similarly.
How do you feel about the so called controversy of "dumbing
down" patterns for knitters?
A lot of people these days are learning to knit by jumping into
patterns they've found on the internet, and I'm happy to make my
patterns as simple and clearly-written as possible, even if it
feels like I'm "dumbing them down". Not everyone has a yarn shop
or expert knitter nearby...or, in my case, when I really learned
to knit, I felt that my local yarn shop staff were a little snobby
and was scared to ask them questions! I appreciated having access
to some very clear and simple patterns on the internet -- they
taught me how to knit sweaters!
How many sample/test knitters do you have working for you or do
you do it all yourself?
I do it all myself -- the knitting is my favorite part of the
process.
Did you do a formal business plan?
I probably should have, but nope...
Do you have a mentor?
No, but I do have a number of friends in the business that I feel
I can go to for advice.
Do you have a business model that you have emulated?
No. So far, I've just done what works for me.
Do you use a tech editor?
YES! I would never send a pattern out into the wild without having
a professional review it first.
How do you maintain your life/work balance?
This is hard, because I love what I do so much that it doesn't
feel like work and I want to be doing it all the time. But to
avoid being distracted on the computer when my son wants to play
with me, I set a pretty rigid schedule for myself: all computer
work (pattern grading, pattern writing, email-answering, etc.) is
done while he is at preschool (or napping) and knitting is mostly
done while he sleeps (nap-time or after bed). Because I can knit
and interact at the same time, I'm less strict about when I knit.
Even if it's technically doing work, I love knitting while my
husband and son are playing with Legos on the floor and we're all
listening to music or a baseball game together.
How do you deal with criticism?
The nice thing about having an internet-based business is that I
can overreact to criticism without anyone seeing it. :) Then,
after I've calmed down, I can assess the criticism and its
foundation and respond in an appropriate way. When it comes down
to it, whether I think the criticism has a fair basis or not, I
truly don't want to frustrate or upset anyone with my patterns and
designs. So I like to apologize, get to the root of the problem,
and try to form an explanation that helps turn the criticism
around.
How long did it take for you to be able to support yourself?
Considering December 2009 as the beginning of my design career,
I'd say it took about 4.5 years to get to my target sales numbers.
But during that time I was either designing alongside a full-time
job, or alongside a part-time job and a baby. Even with a toddler
at home, when I quit my day job last year and was able to focus my
non-parenting energy on my design business, things took off.
What advice would you give someone who wants to pursue a career
in knitting?
Be patient and keep working at it! A designer I admire, Amy
Christoffers, once shared this Thomas Jefferson quote in reference
to having a career in knitwear design, and I think of it often:
"I am a great believer in luck. I find the harder I work, the more
I have of it."
what a great interview with Hilary! Definitely a designer I admire.
ReplyDeleteSo grateful for a designer who includes the small end of the size spectrum. I've been following Hilary for a couple of years now, and enjoy seeing your interview.
ReplyDeleteHilary seems such a genuine, authentic, lovely woman, and her designs are beautiful. I second you Oona, I'm grateful that Hilary hasn't forgotten us smaller women! I can't wait to start buying and knitting her patterns.
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